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 daurrillibrary: Wrox: 3986. Matthew Reynolds - Beginning E-Commerce (2000)


 

What’s Covered in this Book

 

The following is a brief roadmap of where this book is going to take us:

 

Chapter 1 gets you started off on the e-commerce road. We’ll be looking at what e-commerce is and why it’s going to be a big thing in business — as such we consider how offline and online business’s differ. We also introduce Jo’s Coffee; the small single-shop business that we’re going convert from being a retailer to becoming an e-tailer over the course of the book.

 

Chapter 2 opens up with a look at the underlying concepts behind designing software solutions for the Internet. We look at the benefits of 3-tier development including the separation of business logic from presentation and data logic, and the flexibility and scalability such an approach offers. This is where we start out on the Jo’s Coffee project by creating a database and opening the Visual InterDev project we’ll use.

 

Chapter 3 is where we get stuck into the business tier of the application. Before we start coding the ActiveX DLL which will power the site, we firstly run through a quick overview of the software programming paradigms we’ll be using (object and component-oriented programming). Secondly, we set about designing the object model, which we implement when we code the WroxCommerce project.

 

Presenting the online store is the focus of Chapter 4. We step back from the business tier and look at the aesthetics of web site design. We discuss how to use include files to produce reusable code, how to design an easily navigable site, and how to create a consistent style through the site.

 

In Chapter 5 we consider how to structure the store. This involves addressing database and presentation tier issues to allow us to present information to the customer in a logical and engaging manner. Additionally, this is the point at which we start to construct the administration tools that will enable us to manage our site and keep the information it holds up-to-date.

 

Moving into Chapter 6 we’ll deal with all three tiers of the development architecture as we expand the database to store product information. Following on from this, we have to enhance the functionality of the object model to allow us to deal with these new tables and, of course, we have to modify our ASP pages to allow us to access the information.

 

In Chapter 7 is where we start to build in the components that allow us to move from a display site to a commerce site. Here we’ll build the code (in all 3 logical tiers) that gives us the functionality of a shopping basket on our site.

 

Once our customers have a full shopping basket the next stop is the checkout, which is what we construct in Chapter 8 after we discuss how to keep track of the customers carrying that basket.

 

Chapter 9 involves some theory, as we consider the various steps along the order-processing route and develop the concept of a pipeline. Once we have our pipeline planned, we start a new project (WroxProcessing) that will enable us to take advantage of the transactional management capabilities of MTS. In this chapter, we discuss who to carry out online credit card transactions.

 

Chapter 10 moves slightly away from our project, but gives you important information on secure communications. Since you’ll want sensitive credit card information from your customers — you need to make sure they are confident in dealing with you. This is one of the areas where you’ll need professional advice to build on the content of the chapter.

 

With Chapter 11 it’s back once more to our project, as we see how we can add simple search functionality to the site to complement the existing navigation for moving around the store’s departments.

 

Chapter 12, again strays away from coding and discusses deployment. Firstly, we examine the issues surrounding finding a suitable host for your site and secondly we look at how, practically, we move our code from our development server to the ISP production server.

 

Customer confidence in your site is built by a number of things (security we alluded to earlier), in Chapter 13 we consider the issue of privacy, and our attitude to the data we collect on our customers while they shop with us.

 

In Chapter 14 we move on to discuss the customer support strategies we want to put in place to enhance our reputation as a good organization to deal with.

 

This theme is continued in Chapter 15 when we look at how we can set up a forum, where people can use the Web site to chat to each other about topics of mutual interest related to the theme of coffee which coincidentally is being sold on a page only a click away).

 

 

 

Last update on 12-Apr-2013 at 9:27 PM.